How I'll achieve
Results for you
Image courtesy of The Jugged Hare
Today, I breathe a sigh of relief, as gone are the days when content and comms was all about generating huge levels of awareness through significant amounts of coverage. Don’t get me wrong, every powerful content and comms strategy has to start with building awareness of your brand and proposition. However, savvy operators and suppliers are well and truly aligned with me in my thinking that it’s all about results and generating a proven ROI. Put simply, my job is to ensure I generate those leads for your business through the creation of fierce, intelligent, thought-provoking content.
How I measure ROI
Increase in website traffic and enquiries
Completion of contact form on your website
Requests for information
Phone call to you
Request to contact on LinkedIn
Information request via Golly PR & Comms
Positive request to your sales calls
New business wins
PR share of voice vs. competition
Messages, media frequency and editorial value of press generated
